8 Key Advantages of Clamshell Packaging
When it comes to determining the best way to package one's retail products, the most common options - for those seeking a package that will fully enclose the product - are bags, boxes, blisters or clamshells. Here are 8 reasons why so many people choose clamshell packaging.
1. 360° Viewing
Most clamshell packages and all of VisiPak’s stock clamshells are made from clear plastic that allows consumers to see the product and all contents of the package. From a merchandising standpoint, this can be very helpful in building confidence and attracting potential customers. Being able to see the actual product versus a picture of the product (as is the case with most cardboard or box packaging) can be critical to one’s buying decision.
However, being able to view the product can also be very helpful and cost effective to the manufacturer. Because potential customers can see inside the package, the packaging designer does not have to schedule expensive photo shoots to get images of the product and eliminates the need for the time consuming and expensive process of designing, printing and applying graphics or labels to boxes.
2. Good Product Protection
Clamshells are made from strong, rigid plastics that protect against damage during shipping, handling, and storage. They are much more durable than clear plastic bags. Plus, unlike cardboard packaging which gets ruined when subject to water or moisture, plastic clamshells repel water and moisture.
3. Easy to Assemble
Clamshell packaging can be filled and sealed very quickly with simple, friction-fit button or rail seals. In contrast, box packaging requires tape or other adhesive seals.
4. Good Theft Resistance
Clamshell packages can be mechanically sealed to provide an airtight seal that cannot be opened without destroying the entire package. This makes clamshells difficult for thieves to tamper with…a feature that is very important for high-value or sensitive items.
5. Multi-Functional
Like many of VisiPak’s tubular containers, the fact that many clamshell packages can also be used as storage containers after they are opened once is very important. This is especially important in industries like food packaging where resealability is very important, but it can apply to virtually any industry where the product or products in the package are not consumed, moved or used immediately after opening.
Furthermore, many of the clamshell packages we have helped design at VisiPak help do more than just hold and display the products. They are ideal for packaging kits, holding products in place or even with added functionality like this Velcro dispenser.
6. Display Versatility
While most clamshell packages are designed with hanging holes for display on retail pegboards or in displays, they can also be designed as tri-fold clamshells or outfitted with support elements so that they can be stacked easily on shelves without damaging the contents.
7. Recyclable
Most VisiPak clamshell packages are made from recycled PET plastics.
8. Cost Effective
Thanks to large scale, highly efficient thermoforming machines, clamshells can be manufactured very efficiently in large quantities. However, VisiPak also has a line of stock clamshells which feature low minimum orders with very attractive prices.
