Interested in clear plastic packaging? This study by researchers at Clemson University reveals the following:
You have approximately 3 seconds to attract a buyers’ attention
Eye tracking study showed clear packaging gets 575% more fixations that were 5X longer
Products packaged in clear clamshells got 500% more purchases than those in boxes
Clear packages were 55% easier to find
See the Study
Of course, clear packaging comes in a variety of forms and the decision for which type to use depends on a number of variables. In this section of our website, we explore the four primary types of clear plastic packaging using eight criteria.
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Primary Forms of Clear Plastic Packaging
Clamshell
Packaging
Blister
Packaging
Tubing
Containers
Thermoformed
Containers
Design Consideration Criteria
Once you make the choice to use clear packaging, you can follow these general guidelines to assist you in developing the best packaging solution for your product.
- Merchandising Options
- Assembly
- Product Size & Weight
- Decorating Options
- Piece Price
- Accessibility & Security
- Design & Mold Cost
- Ongoing Usage
