The key to merchandising many products lies in letting potential customers see the actual product. Clear plastic packaging not only allows for this, but eliminates the needs for expensive graphics to be developed, printed and applied to packaging.
Food Packaging
Clear food packaging has a lot of benefits:
- It allows customers to immediately see the variety of flavors inside without having to read the package.
- When used as a container, people can quickly determine the remaining quantity.
- Potential customers can quickly view the freshness or quality of the contents.
Retail Packaging
For many retail products, high visibility packaging is preferred because it helps increase the value of the offering by showing potential customers:
- All the items in a kit.
- Sizes and quantities of each item.
- The quality of the actual product.
Medical Packaging
Thermoformed trays are used extensively when packaging medical products and kits to help customers quickly identify all of items. By creating sections or cells for each items, designers can provide a highly visible experience that enhances usability.
Types of Packages
360° ViewingTube Packaging
Watanut uses these clear plastic cookie packaging tubes that allow customers to see the size and flavor of every cookie by simply viewing the container. This saves Watanut from having to photograph each cookie, design graphics and then have these printed and applied to each package.
OversizedClamshells
Many products are so small that they simply lack visibility on the store shelves and require a larger package. CVS used this sealed clamshell to not only enhance the size and merchantability of the small tube, but also act as theft deterrent.
Modified Atmosphere PackagingTrays
This custom molded, clear plastic tray lets parents quickly view the quantity, quality and freshness of the healthy snack pack's contents. Plus, the lidding film helps keep the fruit fresh.
Protective PackagingTrapped Blisters
Trapped blisters are becoming very popular with manufacturers who want to create recyclable packaging while still being able to show a product. Gerber used this high visibility blister pack to clearly display the quality and craftsmanship present in its knife.
