With over 100 flavors and a very diverse customer base who purchase its candies through multiple chains of distribution, Jelly Belly is constantly on the lookout for new and innovative ways to package its popular jelly beans.
The Challenges
Jelly Belly was primarily looking for a transparent tubular container that would clearly show prospective customers the interesting blend of flavors contained within the package. However, like most packaging design projects, there were many objectives to achieve.
- Durable enough to be shipped individually from Jelly Belly online store
- Appear attractive and engaging on store shelves
- Be safe and easy to access
- Function as both a package and a container
Two Sizes - No Tooling
One of the best advantages of using VisiPak candy packaging tubes is that unlike molded containers, VisiPak's extruded tubes can be produced without expensive tooling that require months to design and produce.
Jelly Belly can simply specify the height of the tube and VisiPak ca extrude the tube to these specifications.
Rounded Safety Edging
Since a large contingent of Jelly Belly's customers are kids, the VisiPak design team utilized an innovative rolled top that replaced the straight edge of the tubular container with a rounded "Safety Edge."
The top was designed to accommodate a closure that could be secured with a safety seal, but that would also easy for consumers to access once the seal was removed.
Custom Branded Closure
To round out the package, VisiPak designers worked with Jelly Belly's merchandising team to create a custom, friction fit plug. This Jelly Belly branded plug essentially converted the tube into a functional, reusable container.
Given that very few customers are going to sit down and consumer 3 pounds of candy, developing a package that functioned as a temporary storage container was key to the success of the project.
