Industrial products are typically sold on a large scale to companies for use in the ordinary manufacturing production processes. Occasionally, an industrial product is useful to individual consumers, but the large volume quantities make a purchase prohibitive. This is the case of this family-owned USA manufacturer of electrically conductive paste. Sold in large quantities in varying industries, the special paste is also useful for the consumer, just not in the high volume. This company developed a means to distribute the product in smaller quantities to accommodate the individual consumer.

They chose a clear plastic tube, which allows their product to be examined in a complete 360° view. To cap it off, pun intended, different color caps identify the different formulas for each product. This adds value to the clear tube container and when uniquely positioned in a POP display at checkout counters, it is sure to catch the eye.